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Modern Mass Culture Festivals as a Promotion Tool of Russian Pop Culture Among Youth (on the Example of Comic Con Russia and Igromir)

Student: Zariyat Guzeeva

Supervisor: Lyubov A. Tsyganova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2018

The following paper is dedicated to research concerning marketing potential of Russian pop-culture festivals in the context of native mass culture products promotion. The following paper represents the results of research of Russian products' presentation at Comic Con Russia and Igromir, explains the marketing and PR relevance of festivals' communication space, communication channels and PR tools provided to exhibitors in order to promote their products among modern Russian youth.

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