Features of Promotion of Banking Services for Young Audience

Student: Ivanova Anastasia

Supervisor: Mikhail I. Zhilyaev

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2018

Now there is a large number of banking products and services, housing for young people. But banks do not allocate young people as a special target audience for the purpose of building a separate communication strategy that would take into account their differences from other clients of the bank. In the course of the work, the current communications of the banks with respect to youth are analyzed, a study is conducted to check their effectiveness and recommendations are given on building a youth communication strategy.

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