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  • The Influence of the Personality of the Regional Leader on the Brand of the Territory (on the Example of the North Caucasus)

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ekaterina Polovinka
The Influence of the Personality of the Regional Leader on the Brand of the Territory (on the Example of the North Caucasus)
Advertising and Public Relations
(Bachelor’s programme)
2018
Topic: The influence of the personality of the regional leader on the brand of the territory (on the example of the North Caucasus)

The volume of the thesis is 62 pages, on which 4 tables are placed. At the writing of the diploma 61 sources were used

Keywords: territory branding, political leadership, North Caucasus

The object of the study is the concept of the influence of the personality of the regional leader on the brand territory.

The subject of the study is the relationship between the political leader and the formation of the brand of the North Caucasus.

The thesis includes an introduction, two chapters, two studies, a conclusion

The introduction reveals the relevance of research in the chosen direction, the problem, the purpose and tasks of the study are posed, the object, the subject of scientific research is determined, a hypothesis is formulated, the goal and tasks are set, the methodological base of the research

In the first chapter, the concept of a brand of territory, political leadership

The second chapter explores the development aspect of the brand of the territory of the North Caucasus, the peculiarities of the influence of the personality of the political leader, the content analysis is made, the conclusions of the expert interview

The conclusion is devoted to the main conclusions

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