The Similarities and Differences of Entry Strategies of Automobile Producers in Russia and China by the Example of Volkswagen Group

In globalization conditions, foreign market entry has become one of the most crucial conditions for maintaining the leading positions in different spheres of businesses. If we can say that in the majority of stable European countries market entry can be conducted according with proven experiences, in countries with emerging markets (such as China and Russia) with relatively young observed industries the entry strategies are carrying a variative character, hindering the decision making process for foreign market entry type. However, the potentials of above-stated markets are so huge that companies are daring investing substantial sums, invading foreign markets fundamentally for the sake of future prospected incomes. In this master thesis we will consider Russian and Chinese market entry by automobile producers, examining similarities and differences; special attention we will pay to Volkswagen Group market entry into Russia and China.