Peculiarities of Market Entry Strategies of International Pharmaceutical Companies on Emerging Markets

Student: Iatsushko Kirill

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2018

The work examines the specifics in the application of the internationalization strategies by the pharmaceutical companies when entering the so-called "pharmerging" markets. In the paper we studied various theoretical sources and conducted the analysis of 12 case studies describing the processes of internationalization of the world's largest pharmaceutical companies.

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