• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Destination Models of Localization of International Original Equipment Manufacturers Exemplified by Renault-Nissan Alliance in Russia

Student: Ekaterina Fokina

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2018

This paper indicates the main obstacles and challenges the Original Equipment Manufacturers face while choosing the model of localization broadening its presence around the world. Among the factors affecting OEMs’ choice of the model of localization in another country are external factors like legislation peculiarities of each country, living standards of the population, market size and other economic factors like income per capita, currency exchange, and internal factors like the type of the cars OEM produces. The main objective of the paper is to identify the main factors which determine the choice of localization model: are they mostly internal or external, depending on the country of localization. The paper contains analysis is based on major cases of OEMs localization in different countries.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses