The Influence of the Shale Revolution on the Sales Strategies of World's Leading Oil and Gas Companies: the Cases of Chevron and Gasprom

Development of the world economy is continuous process that generates opportunities and challenges in different spheres and branches. Nowadays one can see it in significant technological and market changes in oil and gas industries, associated with the boom of shale hydrocarbons’ innovations and production called “shale revolution”. This revolution roots back to the midst of the XX century when a new technology of conventional oil&gas extraction was almost simultaneously applied in the USA and the former USSR. However even in the last quarter of the XX century it was difficult to predict that the new millennium will see drastic changes in the oil&gas industry, associated with reallocating of enormous sums of investments to and appearance of new players in the market. Several decades later this technology resolutely provided a breakthrough in the sector by turning shale hydrocarbons’ extraction into mass production. The topic of energy resource diversification and substitution by alternatives stands most actual and vital than ever.