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  • Improvement of Demand Management Process by Implementing Forecasting Models and Tools (Case Study of Cosmetics Distributor)

Improvement of Demand Management Process by Implementing Forecasting Models and Tools (Case Study of Cosmetics Distributor)

Student: Kolyvanov Vitalii

Supervisor: Gleb Zakhodiakin

Faculty: Graduate School of Business

Educational Programme: Strategic Management in Logistics (Master)

Year of Graduation: 2018

1. Name of study

« Improvement of Demand Management Process by Implementing Forecasting Models and Tools (Case Study of Cosmetics Distributor)»

 2. Student 

Kolyvanov Vitaliy Alexeevich, group. MLG161, Faculty of Business and Management HSE, School of Logistics.

 3. Project supervisor

 Zakhodyakin Gleb Viktorovich, senior lecturer.

Key words: distributor of cosmetic products, forecasting, improvement of the demand management process, methods of forecasting, methods of demand management, algorithm for calculating sales forecasts, performance indicators.

Scope of study is the improvement of the forecasting process at L'Oreal. The objectives of this study are to analyze the financial and economic factors of the company, analyze and identify the main problems of the company's logistics factors, analyze possible methods for improving the demand management process, develop proposals for improving the demand management process, evaluate the economic effectiveness of the proposed solutions

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4. Volume of study: pages. 129, figures – 36, tables – 15, literature sources – 23.

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