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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Elena Alekseeva
Supply Chain Planning Process Improvement in Trading Company (case ZAO L'OREAL)
Strategic Management in Logistics
(Master’s programme)
2018
The topic of this master's work is studying and improving the most problematic aspects of the planning processes of a trading company in the market with high volatility of demand and supply. The paper highlights the theoretical aspects of building the demand management process, as well as the introduction of concepts of joint planning, forecasting and replenishment CPFR and sales and operations planning S&OP. Also, the paper deals with the problem of the logistics system on the example of the premium cosmetics division JSC L’Oreal. Based on an extensive list of literature sources, as well as on the analysis of the market, the author has developed and proposed recommendations for improving the planning processes of supply chains and possible directions for improving further collaboration between suppliers and retailers of the perfume and cosmetics market. The work consists of three chapters. The first chapter of the work is devoted to the analysis of economic activity of JSC L'Oreal, including the analysis of the company's position in the market of cosmetics and perfumes, analysis of financial and logistics activities. The main problems of the logistics system and the state of the current planning processes are highlighted. The second Chapter covers the main technologies used for supply chain planning in the organization, as well as the main tools for improving the strategic and tactical planning of logistics. Third chapter carried out recommendations for main catalogue planning and forecasting process improvement, as well as for new products’ processes, including recommendations to change company’s organization structure. The chapter also includes a calculation of the cost-effectiveness of the developed measures. It is proved that the formation of the process of planning sales and operations, as well as the introduction of CPFR practices with key customers have a significant economic result. The paper presents 90 pages, including 22 figures, 15 tables.

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