Year of Graduation
Promotion of the Museum in the Digital Environment (on the example of the Museum of Turgenev)
Media Production in Creative Industries
This work is devoted to the consideration of how to promote the museum in a digital environment. In this case, the main promotion tool, which will determine the strategy of the promoted Turgenev's museum on Ostozhenka - is an interactive longread, which was prepared specifically for promotion, it is aimed at achieving maximum returns from the launch of the promotion campaign.