Specific Fatures of Brand Promotion of News Agency in Russia and Abroad

Student: Pshennikova Elena

Educational Programme: Media Management (Master)

Final Grade: 8

Year of Graduation: 2018

The research study investigates the media-branding. The main objective of this study is to reveal the modern tendencies of development media branding of news agencies. In diploma work for obtaining the results, there have been used the following research methods: comparative study, social survey, expert interview and desk review analyses. The hypothesis of the dissertation - the technologies of media branding is the key elements of the modern development mass-media, in particular the news agencies – was confirmed through the above-mentioned research methods. Besides this, there were found out two main following tendencies in modern media branding: 1. The media branding is one of the basic strategies of media companies, that is not included only in marketing’s department responsibilities, but also in top manager’s duties. 2. The transition to the emotional contact with audiences in media branding (transition to the brand –love business)

Full text (added May 13, 2018)

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