Technological Influence on the Formation of Business Models for Russian Online Media

Student: Loskutova Irina

Educational Programme: Media Management (Master)

Year of Graduation: 2018

The work is devoted to the study of the adaptation of business models of online media in Russia in connection with the intensive development of information technologies as well as content distributors. The relationship between technology, media consumption and the business models of online media is examined in this research. The influence of large technology companies, content distributors, on the business models of online media was noted and stressed. The conclusion is that in the modern reality media companies are forced to react quickly and anticipate changes in the market, especially in the sphere of high technologies. As a result, for their successful functioning, online media need to be flexible, change processes, redistribute resources within teams, be able to conduct experiments and respond to trends. This is the key survival mechanism because otherwise, their business will be at critical risk.

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