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Corporate Social Responsibility of Multinational FMCG - Corporations in the Russian Market

ФИО студента: Anastasiia Zhogova

Руководитель: Nadezhda Zinkovich

Кампус/факультет: Faculty of World Economy and International Affairs

Программа: World Economy (Bachelor)

Год защиты: 2018

Nowadays Corporate Social Responsibility (CSR) plays important role in decision-making process of companies, providing them with the opportunity to attract more consumers to their products by contributing to social needs. This study aims at presenting the overview of FMCG companies that use CSR programs and operate in Russian market, identifying their key strategies and finding new ways for these companies to improve their performance by implementing CSR activities in their day-to-day operations. To achieve this goal, this study will be conducted in two stages: data collection and data analysis, both phases using the open sources such as companies’ websites, financial statements and analytical reports. As a result, top-24 international FMCG companies that operate in Russia will be analyzed and information about their CSR activities will be collected and classified based on different types of CSR activities. These findings might allow Russian government and business to look at the CSR from the new perspective and use them to find new approaches to these activities in the near future.

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