• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Elena Sorochan
Social Effects of Online Communities: Netnography of YouTube Stitching Society
2018
In this research process of change of conditions of emergence and existence of social groups is studied during evolution of society, process of transformation of the social bases for association of people is described. On the example of YouTube stitching society the analysis of the reasons of stable existence of modern online communities is carried out. During the research the organizational structure of the studied community comes to light, the typology of its participants is carried out and also the analysis of structure of interactions between them is made. Moreover, characteristics of conditions of association and useful results of community are submitted.

8 semi-structured interviews and also data obtained during a netnography of 47 YouTube videos of participants of community act as empirical base of this research.

Results of the research show that the social effects of community arising in the course of activity can be considered and as result of his activity, and as the reason of his formation. The studied YouTube stitching society is an example of voluntary associations of people which organize themselves on the principles of utilitarian rationality and the individualized usefulness for the participants, which are manifested as their social effects. Internally motivated needs of individuals which desire of satisfaction leads to formation of voluntary association act as living conditions of online community which rallies people for a long time at their interaction mediated by the Internet.

From the practical point of view the research will be useful for the people interacting with online communities on the economic basics or planning to create and operate stable communities on the Internet.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses