Design of Poster Series for the Stanislavsky Electrotheatre Repertoire

The study presents the research of propaganda content in the context of political, social and advertising posters in 1920 - 1950 period. There is an explanation of the correlation between graphics and illustrations with ideological message. The analyses of poster heroes, situations, composition and color make the understanding of those historical processes more clear: revolutions, social ideology, and other things concerning the main politics of ussr communistic propaganda. The research shows that there are different communicative functions which depend on the concrete historical period in USSR. In 1920s the main function was a popularization of communistic ideology among people. In 1930s poster message accent moved to high quality product point, propaganda of USSR industry and achievements in engineering. In the war period the main poster message aim was to strengthen people’s and solders’ spirit. And post-war posters were mostly made with the idea of an originality of USSR products and its visual identity. The study has identified a range of propaganda posters specialties. It is important to understand the fact that during country development, posters became one of the greatest forms of communication between government and people. The direct result was the fact that "visual message" changed depending on the aims the government had in its domestic policy. It is interesting to notice that finally the main role of poster message in the USSR was mostly concerned to the product advertisement, and communistic propaganda transformed into promotion of the consumption to encourage Russian people to buy domestic products and thus make the domestic economy stronger.