• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Factors of Successful Product Launches in the Global Gaming Industry by International Companies

Student: Karagichov Alexander

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2018

The video game industry is one of the fastest growing industries in the world. In 2007 the industry generated $9.5 billion in the US. In 2010, however, the revenue grew up to $25.1 billion (ESA annual report). In the span of three years the industry increased its revenue by $15.6 billion. With the advancements in computer games came many advancements in personal computers in an attempt to keep up with the newly released video games: advancements such as new sound cards, graphics cards, and faster CPUs. Despite that, not a lot of research has been done in this industry. This research attempts to shed some light on why some games are succeeding while others are not.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses