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Factors of Successful Product Launches in the Global Gaming Industry by International Companies

Student: Alexander Karagichov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2018

The video game industry is one of the fastest growing industries in the world. In 2007 the industry generated $9.5 billion in the US. In 2010, however, the revenue grew up to $25.1 billion (ESA annual report). In the span of three years the industry increased its revenue by $15.6 billion. With the advancements in computer games came many advancements in personal computers in an attempt to keep up with the newly released video games: advancements such as new sound cards, graphics cards, and faster CPUs. Despite that, not a lot of research has been done in this industry. This research attempts to shed some light on why some games are succeeding while others are not.

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