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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Liubov Shantyreva
Communication Borders in New Taxi Usage
Integrated Communications
(Master’s programme)
9
2018
The master’s thesis examines the impact of communication borders on user experience. The study was conducted on a specific case - the user experience of taxi clients.

In the theoretical part of the paper the typology of digital cities and ridersharing systems are considered, the place of communication barriers in the company's promotion strategy is determined, their classification and model describing the interaction between the company and the client in this context are proposed.

The methodology of the paper is based on the use of a questionnaire and an expert survey. The work confirms the influence of communication barriers on user experience, suggests recommendations for their overcoming.

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