Year of Graduation
Features of Using Big Data in Pre-Election Communication Strategies
The work is devoted to the actual topic of using large data in election campaigns. The author aims to consider how large data can be used to form pre-election communication strategies, in particular, how the political discussion in social networks, presented in the form of large data, can help in building pre-election communications. Using the example of the recent presidential elections in the Russian Federation, with the help of an analysis of messages on Twitter during the campaign period, conclusions will be drawn as to how large data should be used in election campaigns and for the formation of communication strategies.