• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Maria Zhitina
Marketing Communication in Musical Market: Case Group "Leningrad"
Integrated Communications
(Master’s programme)
2018
This study is aimed at studying the phenomenon of "offensive" marketing communications in the music industry, using the case of the "Leningrad" group. The object of our study will be examples of marketing communications of the "Leningrad" group, which contain the features of "offensive" marketing and studying the attitude of consumers towards them, and also the further influence of this attitude on the popularization of the group and the formation of a positive or negative attitude toward the level of its fashion, the perception of the personality of the leader of the group and the perception of the content.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses