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Crisis Communications in Banking: Rhetorical Approach

Student: Fedoryshyn Khrystyna

Supervisor: Elena Gryzunova

Faculty: Faculty of Creative Industries

Educational Programme: Integrated Communications (Master)

Final Grade: 7

Year of Graduation: 2018

This research examines the relations beetween the bank crisis reaction and media coverage. The question considering the ways of influence is still valid. Rhetorical approach emphasisesthe definitions and terminology control during the crisis. On the base of existing Russian and foreign literature the model was formed. The analisis conserns terminology as well as frames and specifics of crisis strategies. The main question is can the bank influence on media coverage using mentioned tools. Content-analises was based on press-realises and online publications on BinBank crisis from 20.09.2017 to 25.10.2017. It was found that even if the bank cant totally provide appearence of positive terminology it can decrease the appearence of crisis empasising terminology in coverage. Also the decreasing negativity strategy seems more efective in the case than correcting strategy according to the results. The framing also can depend on the strategies so the main result is in providing the relation and secondly investigating the relation.

Full text (added May 14, 2018)

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