Comparative Study of Traditional and Digital Marketing Tools, Case Study: Unilever and P&G

Student: Simanov Valentin

Supervisor: Nataliya Stanislavovna Karpova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2018

Graduate qualification work of the bachelor, written by student of the faculty of World Economy and International Affairs Valentin Simanov, the thesis topic is "Comparative Study of Traditional and Digital Marketing Tools, Case Study: Unilever and P&G". The practical value of the work lies in the fact that the work analyzes the most relevant tools of traditional and digital marketing, which have to be necceseraly used by companies that are running international business. The work is of a research nature, the main tools used to test hypotheses are comparative analysis and case study.

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