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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anastasiia Lebedeva
Limitations to Use Product Placement in the Russian Media
Media Management
(Master’s programme)
2018
We analyze Limitations to Use Product Placement in the Russian Media in following thesis work. In the basis of scientific research there are implied theoretical guidelines examination of types, features of product placement on the upside and the downside. We have interviewed 9 experts, that are working in product placement sphere in Russian media. We have also examined the Law, cases and also practical aspects of Federal Anti-Monopoly Service. We have also made a development of empiric research of Russian serial “Londongrad” and we have examined the product placement technology in this part of media.

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