Limitations to Use Product Placement in the Russian Media

Student: Lebedeva Anastasiia

Supervisor: Elena Sherstoboeva

Educational Programme: Media Management (Master)

Year of Graduation: 2018

We analyze Limitations to Use Product Placement in the Russian Media in following thesis work. In the basis of scientific research there are implied theoretical guidelines examination of types, features of product placement on the upside and the downside. We have interviewed 9 experts, that are working in product placement sphere in Russian media. We have also examined the Law, cases and also practical aspects of Federal Anti-Monopoly Service. We have also made a development of empiric research of Russian serial “Londongrad” and we have examined the product placement technology in this part of media.

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