The Impact of Global Environment on Internationalization Strategies of IT-Companies Originated from Developing Countries

The necessity to accelerate the activities of various economic units and the processing of a huge amount of data born the global shift to automated systems that gave development to the IT-sphere. Today there are more and more companies operating in the research field originated from developing countries, which are gradually moving to the international market, however, all the companies are the subject to the influence of the business external environment. One of the most important tools for this research will be a factorial model, since in general the study is aimed at assessing the degree of influence of each of the chosen quantitative and qualitative factors on the company's international market entry strategy. Obtained results show us the most significant factors of the external environment for each of the directions of the IT-market, in conjunction with the internationalization strategy chosen by the companies. It should be noted that the model could be improved by expanding the list of participating factors.