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  • The Key Decisions to Be Made by Advertising Agencies when Developing International Integrated Communications Plans: the Case of Main in Main and the Synthposium Festival

The Key Decisions to Be Made by Advertising Agencies when Developing International Integrated Communications Plans: the Case of Main in Main and the Synthposium Festival

Student: Myasoedov Artemiy

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2018

The object of the report – International integrated communications plans The subject – International integrated communications planning in international advertising agencies The main goal of the following report is to explore the process of international integrated communications plans development in international advertising agencies and form a set of key decisions that should be taken by Main in Main agency for the Synthposium Festival.

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