The Choice of Entry Strategies of International Software Companies in Emerging Markets by the Example of China

By understanding the cases of successful entry into the Chinese market, it can provide the valuable reference for the market entry strategy that will enter emerging markets. Object: Market entry strategy for the international market in general and in emerging market Subject: Entry strategy of the international software company in emerging market Choosing the right entry strategy is a great significance. Therefore, the main research goals of this thesis are to help investors and international software companies understand one of the representative markets in emerging markets and take the Chinese market as an example to understand that different companies and companies enter China. Different choices and final performance of the market. The tasks in that way, according to the company’s long-term development strategy, combined with experience and lessons learned to help international software companies planning to enter or are entering emerging markets and similar markets, to provide valuable advice of the entry strategy choices.