Associational Montage in Advertising: Comparing Audiences Perceptions Through the Lense Prism of Persuasion

This graduation qualification work is devoted to the study of the associative montage as a manipulation tool. In this study, we identified manipulative methods that are used in advertising, also reviewed several video on the subject of manipulative techniques. The scientific novelty of this study lies in the fact that there are many studies that have investigated the manipulation of the TV in general. This same research is aimed at studying the impact of specific techniques with the help of the editing. The practical significance of this work lies in the fact that it is useful both to specialists in the field of PR and advertising and TV audiences as well. Also, the basic propositions and conclusions can be used in teaching practice. The structure of the study consistent with its goals and objectives. The work consists of introduction, three chapters, divided into paragraphs, conclusions, list of references. The first and the second chapters are devoted to the theoretical basis, the third chapter consists of research.