Strategic Acquisition vs Internal Development as a Growth Strategy for International Technology Companies: the Case of Microsoft

Student: Kobuljonov Rasuljon

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Final Grade: 7

Year of Graduation: 2018

Technology is taking over the world, in a positive way. Company like Microsoft is trying to utilise all of its assets to contribute to the usefulness of technology in our everyday lives. In order to do that, Microsoft need to evolve together with the fast paced technology industry. Technology is driven by innovation and development. Main technology companies need to have a precise growth strategy to maintain their status and market share. This paper will focus on growth strategy of Microsoft and its dilemma between strategic acquisitions vs internal development.

Full text (added May 13, 2018)

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