Digital Transformation of Russian Companies Based on Implementation of New Operating Business Model

The research identifies the main trends and tendencies of digital transformation in the modern economy, as well as priority business scenarios of digital transformation in Russian companies. The key point in the development of the digital economy is ratification of various government programs and initiatives to support digital technologies in Russia. The research work identifies the main problems in the implementation of digital technologies and strategic initiatives of key players in the digital consulting market. The result of research work is plan of digital transformation for VTB Bank based on the approach of the Digital Lab, which focused on piloting innovative scenarios and the development of a prototype. The relevance of the study is explained by the fact that the world faced with fourth industrial revolution. That means that digitalization will determine the prospects for growth of companies, industries and national economies as well. However, digital transformation projects require significant financial investments with long payback periods and high risks, so it is requiring developing a concept that will allow a systematic approach to the search, testing and implementation of innovative technologies