Social and Psychological Characteristics of Users of the Chinese Network WeChat

The topic of the study is "Social and psychological characteristics of users of the Chinese social network "WeChat". The volume of the final qualifying work is 76 pages. During the writing the diploma, 47 sources were used and also were used 4 graphics and one table. The key words of my work are: social networks, China, user, the Internet, psychological characteristics, social characteristics, marketing. The relevance of the research is caused by the fact that for the successful implementation of foreign company’s potential in the PRC, it is necessary to understand the social networks of this region, since they are the largest market for sallying goods and services. The distinctive differences between western social networks and the eastern ones lead to the fact that most of the marketing strategies of the West do not work in China. The need to study the characteristic of social and psychological differences of the users of the "WeChat" network is also conditioned by the ability to identify a successful model of the functional of social networks and the application of the borrowed model in the territory of the Russian Federation or other countries. The object of this study is the social network "WeChat". The subject of this study is the social and psychological characteristics of users of the "WeChat" network. As a goal of scientific work, it is possible to single out the study of the main social and psychological features of users of the social network "WeChat". Within the framework of scientific research, such methods as structural and functional analysis and a statistical quantitative method were used. The final qualifying work includes an introduction, four chapters and a conclusion. The work is responsible for the relevance of this study, reveals the object and the subject of future work. We establish a goal that we will achieve by accomplishing several tasks.