Year of Graduation
Factors of Consumer Behaviour at the Market of Perfumes
This work is devoted to consumer behavior in the market of perfumery products. It describes the patterns of consumer behavior and the factors that influence it. The purpose of this study was to identify the factors of influence on the model of consumer behavior, as well as to switch between these models, to give recommendations to companies on the further development of the product. In this paper, 6 binary models are constructed, comparing the probability of falling into one of the groups of consumer behavior depending on various factors. The work can serve as a point of departure for further research of the market of perfume products, as some hypotheses put forward in the methodological part, and could not be verified.