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Consumer Willingness To Pay for Ethical Goods: Intentions and Actual Practices

Student: Ekaterina Polyantseva

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Final Grade: 8

Year of Graduation: 2018

The main purpose of this study is to identify consumers’ willingness to pay for ethical goods and pay premium price for them. The study was conducted on the example of food and non-food products of different categories. Moreover one of the tasks was to find out the factors which have influence on willingness to pay for different ethical goods (tea/coffee, candy products, cosmetics products, electronic devices and cars). At the end it could be possible to make some recommendations for companies which produce ethical goods.

Full text (added May 15, 2018)

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