Year of Graduation
Financial Innovation in Banking
Innovations have a significant impact on the business, so there is a lot of research in this scientific field. In this paper we examine the influence of investment in innovation on the attractiveness of retail banking sector. The data consists of information from the 50 largest Russian banks for the period 2011-2017, which are treated in econometric model based on the linear regression. The scientific innovation of work lies in the essence and method of measuring the level of innovations of Russian Bank, as well as in ways to assess the attractiveness of a financial institution in the retail segment. As a result of the study, the author found out that investments in information technologies of the previous period have a positive impact on the attractiveness of the Bank in the retail sector in Russia in the period under review.