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Sharing Economy: Factors and Consequences of Consumer Choice in the Sphere of Ridesharing

Student: Maria Frantsuzova

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Final Grade: 7

Year of Graduation: 2018

This study determines and analyzes the factors and consequences of consumer choice in the economy of shared consumption based on the phenomenon of ridesharing. The purpose of this study is to estimate the level of consumer involvement in ridesharing as well as the factors that affect consumer choice in deciding whether to use ridesharing or not. The database grounds on the results of a survey conducted among people who are part of the ridesharing community. The survey data was used for descriptive analysis (MS Excel and SPSS) and regression analysis (binary and multinomial models were built in Stata12 program) which displayed both the benefits and the drawbacks of joining the ridesharing community. Besides, the study provides BlaBlaCar with certain recommendations and outlines the scope of further research in the field of ridesharing.

Full text (added May 15, 2018)

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