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Educational Programme
Final Grade
Year of Graduation
Nikita Shabanov
Communications of Japanese Companies in Social Media on the Russian Market
Asian Studies
(Bachelor’s programme)
The volume of the thesis is 92 pages, on which 8 figures and 2 tables are placed. When writing the diploma 64 sources were used.

Keywords: communication practices, social media, Search Engine Optimization (SEO), SMM strategy, social networks, companies, target audience.

Object of the study: Communication strategies of Japanese companies in social media.

The subject of the study: Communication practices of Japanese automotive companies on interaction with the Russian consumer in social media.

The thesis includes the introduction, three chapters, three conclusions on the written chapters, the final conclusion.

The introduction reveals the relevance of research in the chosen direction, sets the goal and objectives of the study, determines the object and subject of scientific research, indicates the methodological base of the research, its theoretical and practical significance.

Chapter One presents communication strategies for promoting brands in social media to the target audience using the latest Internet technologies.

Chapter Two reveals the Japanese approach to foreign consumers, examines the communication practices of Japanese companies, including automobile companies, when selling goods to international markets, including Russia, through social media.

Chapter Three is devoted to the study of the communication strategies of the oldest Nissan company in both foreign and Russian markets in social media and its promotion with the help of modern Internet technologies to the target audience.

The conclusion contains all three conclusions on the chapters, in which the research information given in the thesis was summed up. This information helped highlight the communication practices of Japanese companies in social media on the Russian market and show the importance of research in proving the success of Japanese automotive companies in communicating with the Russian consumer in social media through the latest Internet technologies.

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