TOTAL REPAIR. Development of a Brand Idea and Creation of a Collection on the Basis of the Idea of "Clothing Repair" with the Use of Darning Techniques

Student: Motienko Natalia

Educational Programme: Design (Bachelor)

Final Grade: 8

Year of Graduation: 2018

In the modern world, customization has become one of the most popular and relevant trends in the fashion world. Now that the entire fashion industry has been put on the assembly line, individuality and personalization have begun to play a key role in clothing. Customization has become an advanced technology for a simple but effective way to stand out from the crowd, show your originality and sense of taste. Despite the fact that the term itself appeared relatively recently (around the end of the twentieth century), the idea, modes of implementation and technology were born in the distant past. This visual investigation consists of examining the majority of customization techniques, and I was also faced with the task of tracing their evolution, both technological and ideological and ideological.

Full text (added May 14, 2018)

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