Strategies for Multinational Corporations of USA to Enter Emerging Markets on the example of «The Home Depot», «Target», «Costco»

Today the conducting American multinational corporations in the sector of retail trade have faced a problem of the fact that because of the high level of the competition among the large retail companies it is difficult to try to obtain annual rapid growth, despite all efforts, the industries undertaken from leaders. It stimulates the companies to enter the new markets and to invest a significant part of profit in expansion of activity in the new markets. Emerging markets, in a type of rather low costs, cheap labor and lack of the high competition are of special interest for the large companies. Definition of optimum strategy for an entry into the markets of developing countries is a main objective of this work. The feature of a research consists in calculation of the minimum cost of an exit of the companies functioning in the sector of retail trade on the most perspective markets in 2018. The main methods used in work are: data collection, analysis, comparison, generalization, description. As a result of the conducted research it has been revealed that the most optimum strategy for penetration on the market of developing countries for multinational corporation is creation of subsidiary.