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CIRCLE. Creation of a Brand of Basic Wardrobe with Distribution via Internet Subscription

Student: Alisa Androsova

Supervisor: Ekaterina Pavelko

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Design (Master)

Year of Graduation: 2018

This work is about Japanese visual culture in the second half of the twentieth century, namely, the 50th-80th years. This period is the most interesting and inspiring in terms of the creation and development of the future project - the basic brand of children's clothing. Japanese culture is unique in its philosophical and ideological approach, attitude to life, caused by both religious and historical and geographical context. Through the centuries are preserved and translated the national traditions and values, still remains unchanged, despite the heavy military upheavals and universal globalization. Throughout its history, Japan has developed exclusively under the influence of the Eastern tradition (China and Korea). Only since the mid-19th century. with fault "Bamboo Wall" European warships began to encounter the western expansion, which reached its peak during the US occupation after the defeat in World War II. It was in the post-war period, most clearly reflected symbiosis of Eastern and Western cultures, a unique view of the Japanese (filmmakers, artists, designers, photographers, etc.) in the western culture, passed through the prism of traditional Japanese values. Moreover the postwar years and the shock of the loss of produce, strengthen discourse on the meaning of life, the place of the family, which are already the central themes of Japanese philosophy, bare, weed out all the excess, leaving only the main thing.

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