Development and Market Entry of the Integrated Information System in Social Services

Student: Krasnov Aleksandr

Faculty: Institute of Innovation Management

Educational Programme: Research, Development and Innovation Management in Company (Master)

Year of Graduation: 2018

Presented work considers the usage of informational technology in the market of household repair services in the process of designing and launching a new company on the market. The paper analyzes the theoretical and practical approaches to the design of marketplaces, and analyzes the state of the market of marketplaces in the service sector in the Russian Federation. The paper also presents a business model for creating a marketplace and develops a strategy for launching the company to the market.

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