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Eco-Labeling as a Factor of Consumer Choice

Student: Irina Alimova

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2018

This study focuses on the influence of eco-labelling on consumer choice in the products market. In particular, it is necessary to find out under which conditions the consumer will give up products that do not have eco-labels in order to identify the factors affecting the willingness to pay more for eco-labelled products. The data for the study was collected through the survey conducted over the Internet. A descriptive analysis of the sample has shown that a significant part of the respondents buy food with eco-labels and are ready to pay more for them. Further, it was constructed a binary and multinominal logit-regressions. Health care, environmental concerns have a significant impact on consumer choice of eco-labeled products.

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