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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Matvei Gafanovich
Coffee Shop Chains: Consumer Choice Factors
Economics
(Bachelor’s programme)
2018
The purpose aim the study is to determine the factors that influence the consumer behavior of Moscow coffee shop clients. The study attempts to find out, which factors influence coffee shops visitors satisfacion and assess how the different characteristics of the coffee shops affect the probability that the consumer will demonstrare commitment to the brand of a coffee shop chain.

To achieve this goal, we have studied and systematized the theoretical foundations for the formation of consumer behavior in the service sector, and in particular in the field of public catering. After that, a questionnaire survey of 344 respondents was conducted .The survey data was used as a basis for further analysis.

This study is significant for the management of coffee shop chains. Due to the prevailing situation on the market, the management of coffee houses needs to understand the relative importance of consumers' satisfaction factors in order to influence customers' consumer decisions and to attain customers' loyalty

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