• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedFor visually-impairedUser profile (HSE staff only)Search
Advanced search
Menu
HSE University
  • HSE University
  • Student Theses
  • Research of Influence of Automated Systems and Methods of Intellectual Data Processing on the Digital Analytics Market in Russia

Research of Influence of Automated Systems and Methods of Intellectual Data Processing on the Digital Analytics Market in Russia

Student: Stankevich Aleksandra

Supervisor: Vyacheslav Zhukov

Faculty: Graduate School of Business

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

This work is devoted to the analysis of the current state of the digital analytics market in Russia and its development, as well as the main trends of its transformation in the future. The main purpose of the work is to analyze main processes of web analytics and tasks that are put into practice, as well as to identify structural changes due to the rapid development and use of automated systems and methods of data mining. Based on the analysis of theoretical and practical sources, interviews with market experts and questionnaires, the ecosystem of digital analytics in Russia is determined, the main directions of automated systems’ and data mining application and market expectations from these technologies are formed. In addition, the traditional approaches to digital analytics in companies are considered and approach to the use of these technologies is proposed. Finally, the main tasks, problems, drivers and consequences of their application are identified on the basis of the analysis of experience and opinions of experts of Russian companies.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses