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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anna Podobrazhnykh
Assessing the Effectiveness of Engagement with the Audience Using Mobile Applications and the Site
Business Informatics
(Bachelor’s programme)
2018
The result of this work is the development and evaluation of the effectiveness of the mobile application and the site as an information and communication platform on the example of university interaction with graduates.

The study of foreign and Russian experience was conducted, the results of in-depth interviews with graduates of Russian universities were analyzed, problematic scenarios of current ways of university interaction with alumni were identified, MVP of mobile application was developed. To assess the effectiveness of the developed service, an A / B test was conducted on the collected focus group of graduates, allowing to compare the best current and proposed solution of interaction between universities and students after graduation. MVP of mobile application and the site are fully ready for use, collected feedback from focus group for further improvement of service and development of the iOS version.

The results obtained will improve the current level of university interaction with graduates in Russia, which will contribute to the development of endowment funds, and apply the developed technology in other areas where not only the information component is important, but also the bilateral communication with the audience.

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