Analysis of Techniques for Online Promotion of Services

Student: Voronov Vlad

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

The present paper raises a question of choosing effective techniques for promotion of services on the Internet. Theoretical aspects of promotion are considered, including its role and significance, as well as the current trends in its development with a bias towards the field of information technology. Particular attention is paid to the specifics of the services promotion on the Internet: the main differences between the promotion of services and the promotion of goods, as well as the main features, techniques and advantages of Internet promotion are mentioned. Analysis of Internet promotional strategies is carried out by the examples of various companies that are focused on the promotion of services. As a result, recommendations for choosing a promotional strategy are given. The study is of interest for researchers specializing in a field of marketing and specialists in marketing services.

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