Year of Graduation
Comparative Analysis of Social Networks as Online Platforms for Product Promotion
The present paper is devoted to comparative analysis of social networks as online platforms for product promotion. The definitions of the main terms are presented, the history and theory of the question are revealed. The methodical approach to realization of the comparative analysis of social networks is considered, and also the step-by-step process for developing a product promotional strategies in social networks is described. A separate chapter gives an example of the approach considered in relation to the cosmetic industry. The study is of interest to companies engaged in promoting products in social networks.