The Development and Launch the Product in Telemedicine Area

Student: Vakhtina Evgeniia

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

The purpose of this work is to develop an application in the field of Telemedicine and bring it to the market. A study of telemedical market was conducted. Growth drivers, main market players and its problems were detected. In the course of study potential segments of target audience were characterized by social-demographic parameters. On the basis of obtained data, product concept was determined and comparative analysis of potential business models was done. There is a strategy of B2C market launch pointed in the study. SCRUM methodology was applied and adapted for product development. As a result, the product "TelemedHelp" was developed and a plan to bring the product to market was proposed.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses