Online Brand Promotion: Platforms and Techniques

Student: Pokidov Ilya

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

This paper is devoted to the study of platforms and techniques of promoting the brand of fashionable street clothes on the Internet. Review and analysis of existing materials related to the present topic are conducted, a research object and a subject area are described. The industry of the fashionable street clothes are also described and the actuality of promoting the streetwear brand on the Internet is proved. Criteria of choosing the advertising platforms for brand promotion are formed. The most relevant techniques and platforms for brand promotion are considered. Their features, advantages and disadvantages are highlighted. Recommendations for the promotion of streetwear brand are presented. The research is of interest to the professionals engaged in promotion in this industry.

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