The Series of Posters for the Electrotheatre Stanislavskiy Based on the Principles of Openness and Closure of Theatre Space

Theatre poster is an unique phenomenon in graphic design which includes poster’s freedom from any restrictions and at the same time out near theatre’s atmosphere. Main purpose of it is to find a way to get excited about theatre performance, to make people desire visiting this theatre, to inform about date and location of performance takes place. As a main element of the theatre poster, typography is an interesting subject of study either as an autonomous subject or in synergy with other posters’s elements. Visual identity of theatres and theatre posters of different countries were reviewed during the study. Among multiple theatre posters the main accent was made on typographic posters where the dominant role is for grapheme or a group of graphemes. In this kind of posters the text doesn’t serve as only informative part, but also as vision. Reviewed posters include such techniques as dynamics and rhythm which are referred to by a font, symmetry and asymmetry, centring text and displacement of it, the balance of composition. In order to make a full analize of typography’s influence on playbill expressiveness in to research were included theatre posters which use text as an instrument of informative background. In the process of research such types of using text on the poster were found: 1.text as a visual image, it means that text is a visualization of a poster’s point (for an example lettering with elements of an illustration); 2. text as a part of image; 3. text as a part of composition. During study a wide range of typography possibilities was identified in theatre posters of different countries. Also it was interesting to study theatre identity which were fully based on typography but at the same time have their own character, transferred through graphemes, specificities of the font and composition. To sun up, limitless number of typography techniques shows that a grapheme and a symbol are multifaceted and versatile.