E-Government as a Social Innovation: Practices and Effects

E-government has become one of the wide spread concepts in the last decades, including the high interest to it from the countries’ authorities on the international level. Due to the innumerous advantages e-government brings to the society, the trend on its intensive implementation has occurred. And apart from the technological supply the significant efforts are focused on the promotion. However, the question of the promotion strategies and tools have not been well-established in the scientific literature so far. That is why this research is devoted to the analysis of correlation between the contemporary promotion tools and e-government development. In this research the promotion is considered in broader way than just advertising – it accumulates all the user experience while the customer journey: from getting information about e-government towards his feedback of the delivered service. As a result, the research enables the comprehensive analysis of the e-government from social, political and technological point of view. Based on the the case study, research represents the fully sufficient overview of the correlation between the promotion tools and its development dynamics.