Investment Attractiveness Evaluation of Diversified Transnational Corporations

Objective of this research is to evaluate investment attractiveness of transnational diversified corporation by evaluating its fundamental value in case of Samsung Electronics Corporation. Evaluation of fundamental value is especially relevant in times of crisis reductions of market value. Fair value’s nature is predictive, because it is based on assumptions of the analyst about conditions for possible growth of the company’s value. Understanding of fundamental value determines attractiveness of investing in company’s shares. To determine fundamental value of Samsung Electronics was used Discounted Cash Flow method – one of the most recognized methods of evaluation. This method is based on the statement that that the company's value is the sum of the company's discounted cash flows. Results of Samsung valuation are solid and double checked with both perpetuity and multiple DCF methods.