Event as a tool in brand building

Student: Gladkikh Kseniia

Supervisor: Natalia Kim

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2018

Events as a marketing tool only recently have become the subject of scientific research. It is impossible to deny the relationship between the brand of the company and its events, as long as any activity of the company is reflected in the foundations of brand formation. The purpose of this work is to study the influence of the type of event on the company's brand. There is a large number of studies on the topic of brand formation, mainly they contain general recommendations for companies in the aspect of increasing recognition. However, this study provides an overview of exactly the various events in the aspect of influencing the company's brand. The method of this study is the questionnaire for employees of Marketing Division company. The results of the research can be applied to companies in the aspect of forming the desired brand.

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